Free vs Growth vs Pro: How to Choose the Right Plan for Your Store

Upgrade your plan when business growth demands it, not on speculation

A common mistake among new entrepreneurs is paying for premium software tiers before making a single sale. A healthy business model starts small, tests product appeal, generates early cash flow, and upgrades only when catalog size or operational volume requires higher capacity.

Key takeaway: Start for free to make your first sales, move to Growth when expanding your catalog and promotions, and step up to Pro when managing high-volume operations with a team.

Step 1 — Know the boundaries of the Free plan

The Free plan provides everything needed to launch and make your initial sales:

• Up to 50 active products with 1 photo each.
• 6 visual content blocks per page and 1 information page.
• 1 user login and manual payment methods with zero platform transaction fees.
• Perfect for launching a side business, testing a boutique concept, or taking your first orders outside private messaging apps.

Step 2 — Recognize the capabilities unlocked by the Growth plan

Upgrade to Growth when your business becomes your primary daily focus:

• Up to 500 active products with 4 photos per product to show multiple angles.
• 12 visual blocks per page, 5 information pages, and 3 active discount coupons.
• 3 team user accounts and support for automated card payment processors with low platform transaction fees.
• Choose Growth when your product lines expand, you want to offer promotional coupons, or you need staff to assist with order fulfillment.

Step 3 — Compare fees and plan economics mathematically

Let revenue math determine the ideal upgrade timing:

• When your monthly sales reach steady volume, the lower transaction fees and higher conversion from multiple product photos easily cover the modest subscription cost.
• If your catalog has grown past 50 items or customers regularly ask to pay via credit card, upgrading pays for itself immediately.

Step 4 — Recognize the operational moment for the Pro plan

Pro is designed for established businesses running high daily volume:

• Unlimited products with up to 8 photos each.
• 50 visual blocks, 100 information pages, and unlimited active coupons.
• 5 team accounts and lowest platform fees for high-volume sales.
• Upgrade to Pro when managing busy warehouses, multiple team shifts, and large seasonal promotions.

Frequently asked questions

Next step

Next week, our comprehensive recap: the merchant story — follow all 24 milestones from your first link to a thriving e-commerce operation.